Train The Trainer: Cleaning Training

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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
—Howard Schultz

It’s all to do with the training: you can do a lot if you’re properly trained.
—Queen Elizabeth II


It is no secret to any owner who has hired their first cleaner that training a human being to do exactly what they are supposed to do each time in each house, in the right amount of time, without breaking or damaging anything is key to their success as a business owner because that is the only thing they have to sell, cleaners.  As you grow you must also have the ability to pass your training skills on to other cleaners who will be promoted into training positions.  If you cannot make this happen you cannot be a large company because you cannot do it all and be in more than one place at a time.  You must ‘clone’ yourself.  In order to clone yourself you must have a consistent and habitual process for training so that it can be mimicked.


Document every action of your cleaning process including all tools and supplies that are necessary.  The process should include the time they arrive at the client’s home, cleaning the home and procedures for leaving the home. Because most cleaners are visual learners a DVD is the best tool to maintain consistency in your training.


Each employee must be trained individually in each area of the home (dusting, kitchens, bathrooms and floors) to insure consistency in your cleaning quality.  Each cleaner must be taught the cleaning process and then watched as they clean until the system is followed without flaw.  If your syste is designed for maximum efficiency there is little you can do to ‘train’ speed.  It just takes time and experience to develop.  Watching a cleaner for more days will not help their speed.  If the speed is not there in 30 days and you have a proven system then you might have an ambition problem and not a training issue.

If you have been in business for a few years and you have between 100-150 repeat clients and you may have hit a ‘ceiling’ and need to work on developing your cleaning staff and training seems to be a large part of that development, perhaps Train the Trainer is the perfect solution for you.  Or, perhaps, you have added a staff person to help you with the work load and it doesn’t seem to be making any difference on the quality of your service, the number of jobs you are performing per day or the amount of time you spend working.  You are frustrated and ready to look for a new office person and this person has been with your company almost since the start.  Don’t throw the baby out with the bath water.  Perhaps you just need to change the bath water and Train the Trainer could help you do that with positive clear water results.  Most businesses get into a stall from time to time. If you are making a lot of sales but not increasing your net repeat sales by 50-75 per year it may be time to take a good look at your cleaning and training process and what you can enhance or alter to attain those industry benchmarks. It may be time to take your key employee and step away from the daily operations in order to take a clean, clear and fresh look at your cleaning process, training and relationship with your cleaners by utilizing a coaching expert in the residential cleaning industry. Train the Trainer may be just what you are looking for.

TRAIN THE TRAINER: 2 DAYS — Bertram, Texas (Outside of Austin)

ALL EXPENSES INCLUDED (minus air fare).  We pick you up at the airport and take you back and in between everything is on us.

YOU choose the 2 days.  The Fig Newton Academy is open on weekends.


First day: Saturday

7:15 Pick up at motel
7:30-8:00 Fig Newton Training Center
Welcome, tour and Overview of two days
“Stay Passionate About Your Company”
8:00-9:00 Leadership Versus Management
Breakfast: Eggs your way, Bacon, Potatoes, fruit, Texas Toast, OJ, Milk, Tea and Coffee
9:00-10:00 Principles of Leadership
10:00-10:30  Business model-What attracts internal & external clients
Company cars
Bonuses and salary-% vs hourly-efficiency rate
Full time+ versus part time ,M-F, Start at 8:00
10:30-10:40 Break
10:40-11:15 Job descriptions
11:15-12:15 Recruiting, Interviewing and Hiring the Best Cleaners
12:15-1:15 Being A Person of Influence-Orientation
Lunch: Green Verde Chicken Enchilada soup & grilled tomato and brie sandwich
1:15-1:30  Employee Forms
Tool Authorization Form
Request for Time Off form
Non-compete form
Pay Advance Form
1:30-2:45 Employee Handbook
Dot Your I’s and Cross Your t’s: Employee Handbooks
2:45-2:55 Break
2:55-4:30 Distribute aprons and tools
How to Implement CORE
Watch modules 1 & 5-M.E.R.G.E.
:30-6:00  Watch Dusting and clean
Clean or coach
6:00-6:15 Wrap Up
6:15-6:45 Tour ranch on gator
6:45-7:30 Break
7:30-9:30 Dinner: Bacon wrapped filet bites, Panko crusted egg on salad with truffle dressing, twice baked potatoes, asparagus, brine marinated pork chops and Chocolate Mousse

Second day: Sunday

7:30-8:30 ‘Embracing Change’
Watch Kitchen video
Breakfast: Strawberry pancakes, scrambled eggs, sausage links, fruit, coffee, OJ
8:30-9:15 Clean or coach Kitchen
9:15-10:15 Watch bath video
Clean or coach
10:15-11:15 Building Winning Teams for Owners and Managers
11:15-12:15 ‘Cleaning tools, tricks and teams’
1, 2 & 3 person team distribution: same area
12:15-1:15 ‘Putting Hope Where Others Think There Is None’
Lunch: Cheesy Enchilada soup with cobb salad and crackers
1:15-2:00 One on ones
2:00-2:30 Apron skepticism and ‘Kick Off’ Meeting
2:30-3:00 Feedback Is a Gift
3:00-3:30 One-on-ones-Role playing
3:30-4:30 Meetings
Supervisor: Building Winning Teams
Full Staff: 7 Habits
4:30-5:00 Giving disciplinary action-When and How-Role playing
5:00-5:45 Stats tracking & Performance appraisals/ increases
5:45-6:15 Final Gator ride and pictures
6:15-6:30 Set goals and review AIL
6:30-6:45 Wrap Up
6:45-7:30 Break
7:30-9:30 Dinner: Blue Cheese and Dried Cranberry Salad, Tilapia, Rosemary garlic mashed potatoes and 3 corn casserole with ice cream, fresh raspberries and whipped cream.

Cost for 2 people (shared room) is $3900, $3400 total paid up front.


$1500 down and $100 per week for 29 weeks.

$100.00 / week for 30 weeks and a $1,400.00 down Add to cart

$3400 payment in full

$3,400.00 Add to cart


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