Store:House Cleaning Training Videos on Start a Cleaning BusinessBusiness-In-A-Box-Do It Yourself Kit: Grow Your Business Or Start One Up
Business In a Box
A virtual seminar PLUS everything you need to start a residential cleaning service or take an existing one to a new stage
Videos and their support materials will be mailed to you on a flash drive that will walk you through everything in Business In A Box. Steps are facilitated by Sharon Tinberg, residential cleaning expert.
The following are some of the topics covered on the videos:
Where are you now-Rank your company, goal setting, employee engagement, pricing, selling and on-boarding client, recruiting, hiring and on-boarding employee, training implementation, cleaning process, leadership, employee development and retention, scheduling and marketing software, marketing, organizing your time, office and company.
BUSINESS IN A BOX-DO IT YOURSELF KIT
DETAILS OF CONTENTS OF FLASH DRIVES
- Ranking list-Current strengths and weaknesses
- Leading through Change
- Becoming a $2M Business-video
- Set annual repeat client goal
- Office Wall Chart
- Profit Sharing Board
- Building a Business Model Based on Repeat Clients
- Accurate Pricing and quoting
- Sales scripts and closing the sale
- Welcome Package
- Classified ad, indeed, Craig’s list, social media
- Applicant tracking
- Orientation-Person of Influence-video
- Onboarding Forms
- Cleaner Job Description
- Believing You Have What It Takes
- Turn Stumbling Blocks Into Stepping Stone
- How to implement a cleaning process-video
- C.O.R.E. Modules 1 and 5 and field manuals
- Supplies and carrying caddy list
- Cleaning tools and tricks
- C.O.R.E.-Module 4 video-How to Long and Short Dust and manual
- C.O.R.E.-Module 2-How to Clean a kitchen and manual
- C.O.R.E.-Module 3-How to Clean a Bath and manual
- Team roles and responsibilities
- Tracking team statistics
- Quality control-Customer leave behind, online, Quality Driven
- From Cleaning to Coaching-video
- 7 Habits of Highly Successful Residential Cleaning Service Owners-3 parts-video
- Building A Winning Team for Supervisors-video
- Principles of Leadership-video
- Leadership versus Management-video
- Putting Hope Where Others Think There is None-video
- Expect the Best-video
- Don’t Judge-Support-video
- Company Vehicles
- One on Ones
- Full staff and supervisor meetings
- Performance Appraisals
- Disciplinary Action
- Exit Interviews
- Employee Surveys
- What to track when
- Timely response to prospect and client inquiries
- Outbound sales
- Cause Marketing-C4R
- How to Get Control of Your Time-video
- Office Job Descriptions
- Effective Staff Meetings
- 5 Stages of Growth In Any Small Business Cycle-video
- Make Plans to Succeed-video
- English and Spanish C.O.R.E. training on-line access
- All products listed on shopping cart
- Flash drive contains all data presented by Sharon Tinberg that informs and advises you through every key factor of running a successful, growing and self-sustaining residential cleaning service
- All documents are word or excel, formatted with standard fonts making it easy to turn them into your documents with your logo and name
- If you are a start up do not waste your time and money re-inventing the wheel. You have a finite amount of each. Learn from and copy the experts and use your time and money to improve what you learned from them.
- Definitely for Type A, self-starter personalities. With a minimal outlay of money an up and running company can uncover their weaknesses and learn how to strengthen them by simply complete all 10 modules of Business In a Box. It is a self-assessment and self-improvement program. It also covers each aspect for start-up companies, although start-ups with no previous ownership experience would be better served with a coaching package.
- This KIT provides a guide to follow with possible alternatives to solving challenging problems that are roadblocks to attaining goals
Total package content takes approximately 22 hours on flash drive and another 8 hours on dashboard and 60 support forms and manuals
|The below materials are included in the package:|
|1 Cleaning tool belt fully waterproof , billowed pockets with cell phone pocket with buckle, no logo-black|
|1 Cleaning tool belt plain back waterproof, billowed pockets with buckle, no logo-black|
|Cleaner roles and Responsibilities-2 & 3 Person Teams English|
|Cleaning notebook for C.O.R.E. training (English & Spanish)-Maid Easy Reference Guide Educator|
|House cleaning training-C.O.R.E. English & spanish-Full 5 modules on-line|
|Supplies List – Buckets & Cars|
|Action Item List-Start Up & Grow-English|
How I Became a $2M Business-DVD
THERE ARE A LOT OF DIFFERENT WAYS TO MANAGE, LEAD AND DRIVE A RESIDENTIAL CLEANING SERVICE
THERE ARE ALSO A LOT OF BEST PRACTICES POLICES AND PROCEDURES FOR DEVELOPING, GROWING AND MAINTAINING A RESIDENTIAL CLEANING SERVICE
There are probably as many different ways to handle decisions in a residential cleaning service as there are cleaning services in the world. Obviously, there is more than one way to do anything. So, whose advice do you follow? On some areas it can actually be on what you ‘feel in your gut’ but there are some things in this industry that do have a best practices attached to them. Put 80 residential cleaning service owners who produce $2M or more a year in the same room (there are only 80 in the entire country that do/did) and I would be willing to bet that 80% of their policies and philosophies are the same. There are some ‘givens’ when running a cleaning service. Do not waste time reinventing the wheel. Learn from experts.
Find people who are experts and listen to everything they say. Learn from them and mimic them. Be sure you are learning from an expert. Ask the person about their experience. How long were/are they in business? How many repeat clients did/are they cleaning and how many full time employees did/do they have? Asking how much revenue they produce may be a ‘sticky question’ but knowing how many repeat clients they had and how many employees will give you a good indication of their success as a company. If they have been in business for 10 years and have 80 repeat clients they might not have the best ideas for growth. You might get great advice on how to maintain a base of clients and employees but growth is not their expertise. This may be all the larger they want to get, however, and can be a fountain of knowledge for start up companies to companies with 1-4 employees. Managing a staff of 50 is substantially different, although there are some best practices that relate to any size company.
Sign up for on line newsletters from every company that offers them for free that has anything to do with the residential cleaning service industry. Just do a search on the internet for things to do with residential cleaning services and you will see a lot of companies offering support materials and guidance. If you sign up for all of their free literature you will probably have more material than you have time to read, learn and implement. Read it and then implement what you learn. Do not waste time learning more than you can implement. It does not do any good if you do not use it. Only 2% of companies actually implement what they learn. Is it any secret why 90% of the world’s wealth is in the hands of 2% of the world population or why only 80 residential cleaning companies have ever produced $2M/year in revenue which, by the way is less than 2% of all residential cleaning companies in the US? Listen to videos and speakers on the topic of residential cleaning. Spend one hour per day learning about your business and industry. Any more than that will be too much because you are a busy person with tons to do and any less than that will eventually lead to your inability to get any bigger or better. Start putting in your hour today by listening to “How I Became a $2M Business” by Sharon Tinberg whose residential cleaning service in Austin, Texas generated $2M in annualized revenue. Sharon had 754 repeat clients, 52 full time and 4 relief cleaners and was in the business for 22 years. She continues to stay current in the industry by consulting in the field on an occasional basis.
|Building A $2M Business Bundle DVD
|How I Became A $2M Business DVD
Stages of Growth-What to track, when and why
Learn what to track, when and why PLUS a bonus presentation “How I Became A $2M Business” by Sharon Tinberg, expert residential cleaning service owner of Rags to Riches in this 2 hour and 30 minute video. ONLY $159.99
THERE ARE 5 STAGES OF GROWTH IN EVERY BUSINESS
THE SAME 7 KEY FACTORS INFLUENCE YOUR SUCCESS AT EACH STAGE
Stage 1, Existence: You are just trying to get the business up and running.
Stage 2, Survival-Minimal growth but company is up and running.
Stage 3, Success-There is a self sustaining customer and employee base in place and there is no longer any danger of going out of business.
Stage 4, Take off. Your entire company is self sustaining.
Stage 5, Resource Maturity. You take what you have learned and/or the profits you have compiled and invest it in some way.
To move from each of the stages into the next you must develop 7 key factors, and everything connected to that factor. The seven key factors are:
- Information and Analysis
- Strategic Planning
- Human Resource Development and Management
- Process Management
- Business Results
- Customer Focus and Satisfaction
Learn what is involved in each of these factors and then develop the necessary forms, processes, systems and tracking mechanisms to put everything in place that is necessary to evolve to stage 2. i.e.Information and Analysis includes putting a process in place for tracking, trending, analyzing and managing things like customer maps, billing information, response cards, quality call comments, performance appraisals, supply usage, attendance, tardiness, turnover, etc. This is just part of the first key factor to your moving from stage 1 to stage 2. Sound complicated?Â If you have never been in an office setting before it will be. You will learn a lot and it will be as much fun as you let it be. Do not waste time reinventing the wheel. There is a world of resources out there. Search each of the key factors above on the internet. They are the basis for the Malcolm Baldridge Award application so there is a ton of information out there on each of the key factors. Read it. Make a plan and follow your plan into the next stage.
Ashley Windsor Testimonial – CleanSpace –
Relationship Building with Education Script
Teachers make great prospects for cleaning clients. They are also in an industry that feels like they are not appreciated enough. Giving away free cleanings to outstanding teachers is a perfect way to build credibility with this great target market. This gives you some ideas and scripts of what to say to the contact person.
NEVER FORGET THE RULE OF 17
Someone must hear or see a name 17 times before they will feel confident enough in you to inquire about your company–This is cardinal rule #1 when planning your advertising.
BFollowing this rule can be expensive if you do not find ways to get your name out without spending a lot of money. Putting flyers on 6 doors surrounding each home that you clean, every time you clean it, is one smart and inexpensive way to do this. Never stop doing this for as long as you are cleaning the house. If you clean a home every other week it will take 2/3 of a year before you hit the ’17′ rule. Putting flyers on surrounding doors of current clients is wise:
- Your name is already known in the area because your cars have been seen
- Your employees are already in the area
- Booking new clients in this area will be cost effective
- The word will spread at community events, etc. that you are in the area because you have concentrated your efforts there
Make the flyers yourself on your PC. Change them every two weeks so that the recipients will continue to look at them. Change your offers. Change your message. Change the color of the paper you use to print them on. That is why you want to make and print them yourself. If they look the same every week and have the same ‘special offer’ it won’t look too special and they will stop reading them.
Flyers-Package of 12
Seminar Recording: Zero Cost Advertising
LOW PROFIT MARGINS IN CLEANING
REQUIRE FREE ADVERTISING
WE ARE BLESSED THERE ARE LOTS OF OPPORTUNITIES IN THE CLEANING SERVICES FOR FREE ADVERTISING
Profit margins are low in all industries, but especially the service industries. This challenge requires us to be very clever and bottom line conscience when reaching our base of prospects 17 times (always remember the 17 rule). There simply is not enough net profit to spend all of the money you would need to spend on advertising to bring your company past the $1M gross revenue level consistently, year in and year out. There is a small list of average profit margins per industry listed below. Many owners are unrealistic when it comes to what they think their profit margin benchmark is. It is important that you are realistic about what you can make in this industry. If you want to make more than $100,000 per year you will need to think in terms of $1M gross revenue per year and more.
Networking, free cleanings and building community relationships are the key to growth and making money in this industry. If you can keep your marketing costs low you will increase your profit margin. We are so fortunate to offer a service that everyone wants. When you give away a free cleaning at a silent auction you will probably have one of the few items that will pull full value. The only cost to you is your labor cost. Pretty cheap advertising cost to quality reach 200 or more people at one time. They see your company as a community sponsor company. They trust you or you wouldn’t be allowed to participate in a silent auction. They will trust you in their homes.
Offer a free cleaning for every major event in your community that has a silent auction with at least 200+ attendees. Become involved in your local chamber and join an organization with upper middle class members who can afford your services. Don’t just join it but become involved in it. Learn how to network effectively. Watch our video on Zero Cost Advertising and learn how to get virtually free advertising for your cleaning service. Pick out a couple of ideas and then IMPLEMENT THEM.
Health Care Facilities 24.6%
Application Software 22.7%
Information Services 17.8%
Personal Products 12.3%
PERSONAL SERVICES 10%
Healthcare Info Svc 9.3%
Cleaning Products 7.1%
Businesses Services 5.5%
Home Furnishing Store 3.3%
Seminar Recording: From Cleaning to Coaching-English
ALMOST EVERY OWNER CLEANING HOUSES DREAMS OF THE DAY THEY WILL NOT NEED TO
THEN WHY IS IT SO HARD TO MAKE THAT HAPPEN?
If you are still cleaning homes then you are probably still in Stage 1 of your cleaning business. A key factor in your reaching Stage 2 is to stop cleaning homes. There are over 200 individual items that need to start happening the day you decide to convert from a house cleaner to a business owner. There is a huge difference and your learning curve will depend upon how much office and/or business experience you bring with you into this venture. One thing is for sure, you do not have the time and/or energy to do both good. If you try to you will probably fail at both. You must pick one vision. You must either stop cleaning houses today and start managing and leading the business or you need to set your sites on becoming the fastest cleaner in America, able to clean more homes per day with perfection than any other cleaner. They are both great visions but you cannot duo vision. You’ll be struggling with yourself.
We will assume that you have chosen the vision of running a cleaning business or you probably wouldn’t be reading this.
There are two things you must do:
1. Stop standing in your own way. If you are having problems finding people who ‘clean as good as you do’ you might want to take a look at the trainer, instead of the trainee. There are many good cleaners that clean as good as you do, better, and it is your job to find and develop them. Maybe you aren’t looking for them because you really do not want anyone who can clean better than you can. Especially not now, with all of the challenges you are facing each day with payroll, taxes, advertising, selling, listening to complaints, etc—the one thing you know, and know better than anyone else is how to clean a house. Be careful that your ego is not standing in the way of your phenomenal possibilities.
2. Decide how big you want to be and how fast you want to grow. How fast you can grow depends upon how much time you are willing to work each week, how focused and organized you are and how much capital you are bringing to the table.
Set goals and put the goals into an action item list. Put realistic and attainable dates on each action item and make that date no matter what happens. Eventually, within 6 months if you work at least 50 hours per week, you will have attained all of those goals and will be on track to reach Stage 2 (including Stage 2 revenue figures) within a year. Do not be overwhelmed, instead be methodic. There is a reasonable approach and numerous guidelines available to support you in this effort or buy a book or search the web and learn how to set goals and action items to support those goals.
When first setting your priorities it is difficult to determine what comes first, the goose (cleaners) or the golden egg (clients)? I would say the golden egg. Eventually you will need geese to help you lay those golden eggs. After all, you are only capable of laying so many eggs a day. When that happens do not forget to take good care of the geese. If you do not you will be back to laying the golden eggs.
Repeat Clients DVD
THERE ARE TWO TYPES OF CLIENTS AVAILABLE IN THE RESIDENTIAL CLEANING SERVICE ARENA-THOSE WHO NEED REPEAT SERVICE AND THOSE WHO NEED ONE TIME CLEANINGS
BUT WHICH ONE IS THE BEST TO GO AFTER?
Owning a service business is one of the most difficult businesses to manage with consistency. The key reason for this is the inconsistent business that you have each day. In a retail store you have no idea how many people will walk in so you have no idea what would be the perfect staffing level for that day. This is even a problem for the emergency room in a hospital. In the residential cleaning business we can control this variable by building a repeat client base. How fortunate we are for that aspect of this industry. There are 13 other key reasons why building a repeat client base is of value to you:
- Less suspicion of theft from your cleaners
- More referrals
- Less frustration from drivers being lost
- No marketing costs after first clean
- Know the home, key location, pet’s names and habits, etc resulting in less errors
- Larger and/or more frequent tips for cleaners
- Physically less demanding on cleaners
- Consistency in budgeting
- Consistency in staffing levels
- Client is more forgiving
- Ease of payment collection (info on file)
- Key on file allows easy scheduling (8-5)
- More sanity for owner of cleaning service
If you decide that you want to specialize in repeat clients then everything that you think, do and say needs to be driven by that thought. ‘The Secret’ has some merit when it talks about your thoughts drawing to you what you get. Start up companies, especially, are challenged in this area. Start up companies rapidly run out of money so they become driven by money rather than their mission of securing repeat clients.When they get a new prospect on the phone their first thought is how they can convince the prospect to buy lots of ‘add-ons’ so they can get a big check and pay some bills rather than being driven by their mission of getting this prospect as a repeat client. Everything you do must be driven by repeat clients; your advertising, your website, your testimonials, your pricing, your added benefits, your specials, etc. Do lots of networking because networking usually brings you repeat clients. Selling apartment complexes usually brings you one times.
For most repeat clients this is not their first rodeo. Listen to the client and make using your service ‘user friendly’ for them from the start. I always started by asking if they have used a cleaning service before and if they were interested in repeat or one time service. If they have used a cleaning service before I would ask them if they wanted to hear what we did or just receive a price. All cleaning services offer very similar services so after the price I would just point out what we did that differentiated us from our competitors. That, in itself, differentiated us from our competitors. Most of our competitors insisted on doing an in-home visit. Repeat clients loved the fact that they didn’t have to waste an evening getting a quote. After all, they are busy people or they wouldn’t need us. Obviously, I did all of my quotes over the phone.
If the client was interested in repeat service I would not charge more for the first time in. I considered any overage of time we spent there as my advertising cost. After all, there would be no more advertising costs for this client so it was worth it to make a little less profit the first time in. That differentiated me from my competitors a lot and would normally secure the sale for me. I also offered one periodic task with each visit, starting at the second visit, which was included in the price of our repeat service.This was another huge differentiator from our competitors. End result, we had 754 repeat clients when I sold my half of the business. Obviously, these things did work.
Last, once you get a repeat client be sure to invest some effort into keeping them. Be sure you are on time for the first appointment. There is nothing more important than this. Chances are they left their last company because they were never on time. Call after the first and third appointments to be sure everything was great. If you were not able to get a client repeat the first time it is absolutely mandatory that you call the one time client the very next day to see how the service was and try to get them repeat.Offer them some money back if they go repeat. Do whatever you need to do to get the client repeat. Your profitability, longevity and sanity are going to be based on this effort.
- Building A Business Model Based On Repeat Clients