RELATIONSHIP BUILDING IS VIRTUALLY FREE AND BRINGSLASTING REPEAT SALES
THERE IS A BRILLIANT CHILD LOCKED INSIDE EVERY STUDENT
A TEACHER AFFECTS ETERNITY; THEY CAN NEVER TELL WHERE THEIR INFLUENCE STOPS
Henry B Adams
People do business with people they know and trust. (Really, it is the 17 rule all over again.) That is why the most cost effective way to attain repeat sales is from building relationships. Not one person at a time, but one organization at a time. There are two key ways to embed yourself in a community impacting large numbers.
First, supporting your schools is a win/win in two directions:
1. Teachers and students’ parents will know your name and the supportive role your company plays in their school and their children
2. Strong schools make strong communities where people want to move. More people, more sales
Supporting your hospitals and clinics
1. Cleaning Service fits in nicely with the health care environment. Patients often need house cleaning help while recuperating but do not know who to turn to
2. Cleaning For A Reason makes a terrific door opener for hospitals and clinics
3. Doctors and most nurses do not clean their own homes
You can also build relationships with condo and apartment managers if you are in a large metropolitan setting
Contact the principals at your local private schools and offer a free cleaning for their teacher of the month or whatever incentive the principal would like to use the free cleaning for. In exchange you get mentioned in their newsletter to their parents as the company who supported the ‘contest’. Also, ask for a banner in their sports field.
Contact the hospitals and clinics in your community about performing free cleanings for patients in need. Build a long term relationship with one or two hospitals and your name will become a ‘household word’ to this base of contacts.
Search private schools, hospitals and clinics in your area and make a list of their principals/administrators, their email address, mailing address and phone number. Send them a proposal with what you plan to do for them. Then contact them to set up an appointment to follow on your proposal. Also be sure to talk with the auxiliary or whatever group they have for fund raising. Give a free cleaning for any fund raising event that any non-profit or health care entity sponsors.
Hospitals, Schools, Apartments/Condos Relationship Building Proposal Template
This package includes 3 different cover letters and 3 different proposals, one each for hospitals, schools and apartments or condos. The cover letter is followed by a different proposal, again dependent upon the venue. They are all word documents so you can easily plug in your logo and company name.